Threads may be one of the many Twitter/X alternatives on the block, but thanks to its direct link to Instagram’s massive user base, it's quickly become a favorite among content creators.
That said, no matter how much they resemble their predecessors, new platforms bring new demands — tasks like keeping up with trends, crafting witty replies, and jumping on relevant conversations can quickly add up to a daunting to-do list.
Here’s where scheduling your Threads posts comes in handy. In this guide, we’ll dive into how to use Postpone to do just that, ultimately freeing up your time while maximizing your impact on the platform.
How to Schedule Posts on Threads Using Postpone
If you're serious about growing your audience on Threads, posting consistently is a must. Unfortunately, like some other X alternatives, Threads doesn't have a built-in scheduler yet.
Luckily, Postpone is here to help. Postpone (disclaimer: this is my tool) is a social media scheduling platform that lets you queue up posts to go live at the best possible time for all your favorite platforms, including Threads.
In other words, no matter what your goals are for the platform, you can ensure that your content is always seen by your followers, even when you're not online. This is especially important if you're juggling multiple brand accounts (we’re looking at you, social media marketing agencies) or are simply a busy content creator who values their time and sanity.
Step 1: Connect your Threads account
Before you can start scheduling posts on Threads, you'll need to link your account to Postpone. It's a quick and easy process:
- Go to your Postpone dashboard.
- Navigate to Settings > Connected Accounts > Threads.
- Click Connect a Threads Account.
- Enter your login details and authorize Postpone to access your account.
If everything is entered correctly, you'll see a confirmation that your Threads account is now connected to Postpone. You're ready to start scheduling!
Step 2: Create your post
Once your account is connected, it's time to create your post:
- Click New Post on the top-left corner of your Postpone dashboard.
- Next, draft your content. You can type your message directly into the text box and spice it up using these features:
- Add media: Use eye-catching images or videos to grab attention — a picture's worth a thousand words, after all.
- Add hashtags: Boost your content’s visibility with relevant hashtags.
- Translate your post: Want to break down language barriers or reach a particular audience? Translate your post right here.
- Start a thread: Got a lot to say? Create a thread for multi-part content.
- Finally, determine your content's lifespan with these tools:
- Auto repost: Give your post a second life by scheduling an automatic repost. Use this feature to reach followers in different time zones or catch those who missed it the first time around. It's perfect for evergreen content or announcements you want to make sure everyone sees.
- Auto-remove: Have a time-sensitive post or something you don't want cluttering up your profile forever? Set it to automatically disappear after a specified number of hours.
Step 3: Set the schedule
Preview your post on the right side of the screen. Does everything look correct? If so, go ahead and choose the date and time for your post to go live.
Step 4: Schedule your post
Once you're happy with everything, click Schedule Post. That's it! Your post is now queued and will be automatically published on Threads at the specified time.
Why Use Postpone to Schedule Your Threads?
Okay, you're convinced that scheduling your posts on Threads is the way to go. But why choose Postpone when there are so many other social media scheduling tools out there?
Here's the thing: Postpone isn't just another scheduler; it's the ultimate Threads command center built for creators like you. Here's why.
True cross-platform posting power
Sure, other tools might let you cross-post, but Postpone takes it to the next level. Seamlessly share your posts on Threads to X, Bluesky, Mastodon, Facebook, and more, all while letting you tailor the content to each platform.
Master your engagement with Conversations
Imagine having all your Threads comments and messages in one organized inbox, with tools to track unread conversations, save replies for FAQs, and even hide those pesky trolls. That’s what you get with Conversations — it’s a feature that helps you build a thriving following without getting bogged down in the chaos of individual notifications.
Unlock deeper Threads analytics
Go beyond basic metrics. Postpone's analytics give you a granular view of your performance, tracking not just follower count but also views, replies, and your top-performing posts. This means you can pinpoint what resonates with your audience and double down on winning strategies.
AI that actually fuels creativity
Forget writer’s block. Postpone's AI brainstorming tools are your secret weapon against creative burnout. Generate fresh ideas, craft witty replies, and even translate your content — no toggling between multiple apps needed.
Hashtag management made easy
Tired of hunting down the perfect hashtags for every post? Postpone's hashtag manager lets you save and organize your go-to hashtags so you can quickly add them to your posts with a single click. It’s the easiest way to stay on brand, boost your discoverability, and save precious time.
A Content Librarythat works for you
Hate juggling files and folders? Postpone's content library is your centralized hub for all your images, videos, and GIFs. Upload from your computer, Google Drive, Dropbox — wherever your creative assets live.
Plus, with a built-in image editor and content usage reports, you'll have complete control over your visuals and avoid accidental reposts.
Ready to experience the difference? Sign up for Postpone today.
5 Threads Posting Tips for Content Creators
1. Understand what makes Threads unique
In a social media landscape sprinkled with X alternatives, Threads has managed to carve out its own distinct identity. First, it’s more than just “Twitter 2.0” — while Threads shares some similarities with OG Twitter (y’know, before the bots and $8 blue checks), it's not simply a clone.
Threads relies on its deep integration with Instagram to curate a feed of conversations you'll actually care about. The platform takes into account who you follow, what posts you engage with, and even the hashtags you use on Instagram to surface relevant Threads and connect you with like-minded individuals.
Unsurprisingly, this translates to deeper connections, more authentic conversations, and a more community-focused experience (unlike some other social media platforms where creators are just broadcasting into the void). That’s why the interface prioritizes replies and discussions.
In other words, even though the platform is linked to your Instagram account, Threads thrives on a different kind of energy. This means you’ll need to create a Threads-focused strategy rather than adapting your Instagram one — after all, your audience isn't coming here for perfectly polished photoshoots or meticulously edited captions.
2. Embrace the power of direct engagement
Threads is built for conversation and active participation — you’ll never attract attention if you’re just scrolling passively or just resharing promotional content here. Use these tips to make the most of it:
- Spark conversations: Ask questions, run informal polls, and respond to other users' posts. The key is showing genuine interest in what others have to say.
- Be a prompt responder: When someone sends you a DM on Threads, reply quickly. This fosters a sense of community and shows your audience you value their interaction.
- Build meaningful connections: Use Threads to connect with key influencers in your niche or nurture relationships with your most loyal followers.
3. Know what types of content are best for scheduling
Given Threads' focus on real-time interaction and conversation, you might be wondering what kind of content is actually suitable for scheduling. Here are some ideas:
- Event reminders: Have a webinar, workshop, or live session coming up? Schedule reminders on Threads to keep your audience informed.
- Behind-the-scenes content: If you have pre-recorded videos or photos showcasing what you do behind-the-scenes, schedule them to be shared on Threads to give your audience a glimpse into your world. This is especially relevant if you’ra creator whose work is highly visual, like a designer, artist, or photographer.
- Sharing evergreen content: Created a blog post, video, or piece of content that's always relevant? Schedule it to be shared on Threads periodically to reach a wider audience.
- Polls or questions: Want to get your audience's opinion on something? Schedule a poll or question to be posted at a specific time.
- Quick tips and insights: Share bite-sized advice related to your niche. These conversation starters will encourage interaction and help you build a stronger connection with your audience.
- Recurring content series: If you have a regular series, like "Tip Tuesday" or "Throwback Thursday," scheduling these posts in advance can save you time while maintaining consistency.
- Personal anecdotes: Share relatable stories about your experiences — this helps humanize who you are and build relationships with your followers.
While scheduling can be helpful, it's important to balance it with real-time engagement on Threads. This means participating in discussions, responding to comments, and sharing occasional raw or unfiltered thoughts.
4. Cross-promote strategically
Threads and Instagram can work together beautifully if you use cross-promotion effectively. But here's the key: don't just duplicate content — each platform has its own vibe, style of communication, and audience expectations.
Instead, here are some ways to leverage your existing audience on Instagram to grow your presence on Threads:
- Tease big announcements: Got a new product launch or exciting announcement coming up? Use your main Instagram feed to hint at exclusive content or announcements that will be revealed on Threads. This creates a sense of anticipation and encourages your followers to check out your Threads account.
- Repurpose top-performing threads: If a post on Threads gets amazing engagement, consider adapting it for your main Instagram feed to reach a wider audience. This could be a screenshot of a particularly interesting thread or a reformatted version of your text content.
5. Ride the wave of trending topics
Like its predecessors, Threads is a fast-paced platform. To make the most of this dynamic environment, you need to be in the moment, capitalizing on trends as they happen. Here's how:
- Monitor trending hashtags: Keep an eye on the Search tab to see what's trending in your niche. Are people buzzing about #photography, #digitalart, or #creativecommunity? Sprinkle those relevant hashtags into your posts to boost your visibility and join the conversation.
- Participate in trending conversations: Don't just lurk — dive in! When you see a conversation bubbling up around a trending topic, add your voice to the mix. This is your chance to connect with a wider audience, showcase your expertise, and maybe even spark a friendly debate with a hot take.
Start Scheduling on Threads Today
There you have it! With Postpone in your corner, you can conquer Threads without sacrificing your precious time. Schedule your content strategically, engage with your audience authentically, and watch your influence soar.
Try Postpone for free today to unlock the full potential of your Threads content.
Frequently Asked Questions
Can I schedule Threads posts from multiple accounts?
Yes, you can! Postpone allows you to connect and schedule posts from multiple Threads accounts. This is especially helpful for social media managers or businesses that handle several accounts.
Can I include links in my scheduled Threads posts?
Absolutely. You can add links to your Threads posts just like you would in a regular post. Postpone will automatically include the link when your post is published.
What happens if I want to edit a Threads post after it's been scheduled?
No problem! Just head to your scheduled posts in Postpone, select the post you want to tweak, and make your edits. Don't forget to save your changes so they'll be reflected in the scheduled post.
Can I delete a scheduled Threads post?
Yes, you can delete a scheduled Threads post in Postpone if you no longer want it to be published.