How to Schedule Posts on Bluesky

Made the jump to Bluesky? Smart move! As X (formerly Twitter) continues ruffling feathers, many creators have flocked to alternative platforms.

While Bluesky largely mirrors the once-upon-a-time bird app, there are probably some features you’re still trying to figure out, like how to schedule posts. (Similar to other social media platforms, scheduling posts in advance on Bluesky is an absolute game-changer if you're a busy professional, a swamped social media manager, or simply someone who values their free time). 

You’ve come to the right place — read on for a step-by-step guide on how to schedule posts on Bluesky. 

How to Schedule Posts on Bluesky Using Postpone

Bluesky is the new kid on the block, so naturally, it lacks some of the bells and whistles of social media giants. Case in point: no native post scheduling. 

Here’s where Postpone comes in handy. Postpone is an all-in-one social media management tool that helps you schedule, cross-post, and analyze your content across multiple platforms, including Reddit, Threads, X/Twitter, Instagram, and lots more. 

Here’s how to schedule posts on Bluesky using Postpone in just a few easy steps. 

Step 1: Connect your Bluesky account

Before you can start scheduling, you'll need to link your Bluesky account to Postpone. Thankfully, it's a quick and easy process:

First, you’ll need to create an App Password on Bluesky. This is the password that only Postpone can use to submit posts on behalf of your account. Give your App Password a unique name, and be sure to allow access to your direct messages if you would like to use Postpone’s Conversations feature to manage your Bluesky inbox (this is totally optional).

Click Create App Password, then be sure to copy the password that Bluesky created for you. This will provide Postpone with access to your account.

Now it’s time to connect your account in Postpone. Here’s how:

1. Go to your Postpone dashboard.
2. Navigate to Settings > Connected Accounts > Bluesky.
3. Click Connect a Bluesky Account.
4. Enter your full Bluesky handle (e.g., postpone.bsky.social) and the App Password you just generated.
5. Click Connect Account.

If everything is entered correctly, you'll see a confirmation that your Bluesky account is now connected to Postpone. You're ready to start scheduling!

Step 2: Create Your Bluesky Post

Once your account is connected, it's time to create your Bluesky post to queue up:

1. Click New Post on the top-left corner of your Postpone dashboard.
2. Next, compose your content. You can type your message directly into the text box and spice it up using these features: some text
   • Add media: A picture's worth a thousand words, so level up your post with eye-catching images or videos.
   • Hashtags and emojis: Boost your visibility with relevant hashtags and sprinkle in some emojis to show off your personality.
   • Hashtag manager: Tap into your pre-saved hashtags rather than trying to constantly come up with new ones. 
   • Translation: Break down language barriers by translating your post.
   • Start a thread: Got a lot to say? Create a thread for multi-part content. 
3. Determine your content's lifespan with these tools:some text
   • Auto Repost: Give your post a second life by scheduling an automatic repost. Use this feature to reach followers in different time zones or catch those who missed it the first time around. It’s perfect for evergreen content or announcements you want to make sure everyone sees.
   • Auto-Remove: Have a time-sensitive post or something you don't want cluttering up your profile forever? Set it to automatically disappear after a specified number of hours. 
4. Adjust settings — control who can reply to your post (everyone, nobody, accounts you follow, or accounts you mention).

Step 3: Set the Schedule

Preview your post on the right side of the screen. Does everything look correct? If so, go ahead and choose the date and time for your post to go live. 

Step 4: Schedule Your Post

Once you're happy with everything, click Schedule Post. That's it! Your post is now queued and will be automatically published on Bluesky at the specified time.

Why Choose Postpone for Scheduling Your Bluesky Posts?

Now that you've experienced the effortless process of scheduling on Bluesky with Postpone, it’s easy to see why Postpone is the go-to social media management tool for solo social media content creators, agencies, and brands alike. 

Sure, you might have heard of those big-name scheduling tools, but let's be real, they're often playing catch-up when it comes to new platforms — in fact, many don’t even support Bluesky (*cough* Hootsuite, Sprout Social). 

Postpone, on the other hand, is a newer and nimbler tool, which means we’re all about embracing niche or newer platforms like Bluesky, Reddit, and Threads. 

Beyond scheduling, here’s what Postpone can do to supercharge your Bluesky presence:

• Visual planning: Map out your entire Bluesky strategy with Postpone's visual content calendar. See your posts, threads, and auto-reposts across platforms in one place — no more toggling between tabs. 
• Effortless cross-posting: Effortlessly re-share your Bluesky content to other platforms like Reddit, Instagram, Tumblr, and X. More eyes on your content and less time spent copy-pasting = win-win. 
• Bulk scheduling: Save time by bulk importing and scheduling weeks (or even months) worth of posts at once from a spreadsheet. There’s nothing more satisfying than watching your social calendar automatically populate in seconds. 
• Hashtag management and Content Library: Hashtags are your key to discoverability, so keep them organized! With Postpone, you can easily save your top performers and reuse them. Plus, store all your images and videos in one place for quick and easy scheduling.
• Built-in image editor and usage report: No need to juggle a million different apps — you can crop, filter, and perfect your visuals right inside Postpone. And with the usage report, you'll never accidentally post the same thing twice again. 

7 Bluesky Posting Tips for Content Creators

While Bluesky might be giving the old Twitter a run for its money, it's not quite a carbon copy. Don't just recycle your old playbooks — use these tips to tweak your tactics. 

Embrace the cozy community vibe

Forget the impersonal blasts you might fire off on Twitter or Threads; Bluesky is more like your favorite neighborhood coffee shop where you hang out, chat, and connect with real, vibrant communities of artists, scientists, journalists, creators, and more.

So, ditch the corporate facade and show your audience there's a real person behind the posts. Reply to comments thoughtfully, jump into discussions enthusiastically, and let your personality shine through. Remember: on Bluesky, authenticity is your secret weapon.

Quality over quantity

Bluesky's algorithm rewards good content, not just a constant stream of something. Flooding the feed with too many posts in a short period can lead to audience fatigue and reduced engagement per post.

So, instead of spamming your followers, focus on creating content that spark joy, curiosity, or even a little debate — think: stunning visuals, insightful thoughts, or questions that get people talking.

How often should you post? While consistency is key, there's no one-size-fits-all answer to posting cadence. We recommend starting with 3-5 posts per day and seeing how your audience reacts. If they’re jumping on your content, go ahead and up the frequency. The goal is to stay top-of-mind without overwhelming your followers.

Figure out your ideal posting time

Misaligned post timing can lead to Bluesky posts going unnoticed. So, dive into your engagement data (or, if you’re using Postpone, check out your analytics) to identify peak times when your audience is most active. Are they early birds catching up on their feed before work or night owls scrolling before bed?

Don't forget about time zones either. If you've got a global following, consider scheduling posts to hit peak times in multiple regions — maybe a morning coffee-themed post for your East Coast followers and a lunchtime meme for your European friends?

Remember, it's not just about posting more, it's about posting smarter. By aligning your schedule with your audience's habits, you'll boost engagement, spark conversations, and make sure your content receives the attention it deserves.

Ensure content variety

Like any other platform, it’s boring when you scroll through your Bluesky feed and get blasted with the same type of post from the same account over and over again. 

On Bluesky, keeping things fresh and exciting is key to captivating your audience. Don't let your feed become a monotonous echo chamber. Instead, spice it up with a variety of content that keeps your followers on their toes — eye-catching visuals, threads that spark conversation, interactive polls, and direct questions. This variety can refresh the feed and keep engagement high.

Use hashtags strategically

Hashtags are your key to getting discovered on Bluesky. They’ve been clickable since February 2024, meaning you can now search for a hashtag across the entire platform but also zoom in on a specific user's posts containing that hashtag. 

Importantly, unlike other platforms where hashtags can be oversaturated, Bluesky's hashtag landscape remains relatively untapped. This means your carefully chosen tags have a better chance of attracting the right audience.

Here's how to make hashtags work for you:

• Think long-term: Consider using consistent hashtags for specific types of content you create. This helps people easily find all your related posts by clicking on that hashtag within your profile. 
• Embrace community hashtags: Research and use popular hashtags within your niche or community to connect with like-minded individuals and get your content seen by the right people.
• Don't overdo it: Remember, quality over quantity applies here too! Don't drown your posts in a sea of irrelevant tags. Instead, handpick a few gems that truly capture the essence of your content.

Be sure to save and reuse your favorite hashtag combos using Postpone’s Hashtag Manager.

​​Engage with other posts

Forget the "build it and they will come" mentality. On Bluesky, active participation is key. It's less about waiting for people to discover you and more about actively discovering others and their posts.

Here's how to foster those connections:

• Be a proactive explorer: Seek out interesting people and conversations. Use custom feeds, hashtags, lists, and the "Discover" feed to curate your experience and find content that resonates with you.
• Engage meaningfully: Don't just lurk! Leave thoughtful comments, participate in discussions, and show genuine interest in others' posts. Every interaction is a chance to build a connection.
• Follow the accounts you already know: If you're transitioning over to Bluesky from X, the Sky Follower Bridge plugin can help you reconnect with familiar faces.
• Fine-tune your feed: Check your Following feed preferences to ensure you see all replies, not just the most popular ones. Explore Bluesky's settings to further customize your experience.
• Train your Discover feed: Click the "..." beside any post in the Discover feed to train the algorithm to your preferences. This is a fantastic way to discover new people and content you'll love.

Don’t forget about your scheduled content

Scheduling is a lifesaver — that’s why we built Postpone in the first place. But on Bluesky, it's not just about posting consistently; it's about connecting authentically. 

So, don't just set it and forget it — instead, carve out some time after your posts go live to engage with comments, respond to questions, and join in the conversation. This isn't just about being polite; it's about showing your audience that you're present and invested.

Start Scheduling on Bluesky Today

So, there you have it! With Postpone by your side, you can schedule your content on Bluesky like a pro, engage with your audience more deeply, and watch your influence grow. 

Try Postpone for free today. 

Frequently Asked Questions

Can I schedule posts from multiple Bluesky accounts?

Yes, Postpone supports scheduling posts from any Bluesky account you've connected to the platform.

Can I schedule threads on Bluesky?

Absolutely! Postpone allows you to schedule both individual Bluesky posts and entire threads. Each thread can contain as many posts as you'd like, and all posts within a thread will be published at the same scheduled date and time.

What is the character limit for scheduled Bluesky posts?

Each post you schedule can have a maximum of 300 characters.

Can I include images or videos in my scheduled Bluesky posts?

You can include up to 4 images or 1 video in a single Bluesky post. Currently, Bluesky doesn't support animated GIFs. 

Can I edit a post once it's scheduled in Postpone?

Yes, you can edit a scheduled post in Postpone. Simply navigate to your scheduled posts, select the post you wish to edit, and make the necessary changes. Remember to save the changes to update the schedule.